Office of Public Relations
Sunshine Cottage Administration Building 2nd Floor
New York Medical College
40 Sunshine Cottage Road
Valhalla, NY 10595
Office hours: 9:00 a.m. - 5:00 p.m., Monday through Friday
(Note: the College closes at 3:00 p.m. on Fridays from October 1 - March 31).
Phone: (914) 594-4536
Fax: (914) 594-4541
Jennifer Riekert, M.B.A.
Vice President of Communications and Strategic Initiatives
Jennifer Riekert, M.B.A., leads all strategic planning and marketing and communications initiatives for New York Medical College (NYMC), including the development, evaluation and communication of NYMC’s five-year strategic plan, as well as branding, public relations, integrated marketing plans, internal and external print and electronic publications and communications including NYMC websites, social media sites and media relations.
A strategic leader who has been instrumental in advancing several key initiatives, Ms. Riekert’s notable accomplishments include spearheading NYMC’s first cohesive brand, identity auditing and re-creating the College’s entire portfolio of marketing materials, transforming NYMC’s web presence, as well as playing a pivotal role in helping to open the mid-Hudson Valley’s only fully-equipped biotechnology incubator on a health sciences college campus, BioInc@NYMC, and launching New York State’s first new dental school in 50 years.
With 20 years of experience in higher education, Ms. Riekert is uniquely attuned to the communication, marketing and planning needs of colleges and universities and brings strategic vision and best practices to the College. Prior to joining NYMC in 2014, she began her career at Pace Law School where she served as director of marketing and communications, and as interim assistant vice president of university relations for Pace University.
Beyond her role at NYMC, Ms. Riekert is passionate about her role as mentor to the next generation of business leaders. She is an accomplished speaker, often called upon to guest lecture in the higher education and business communities.
Ms. Riekert earned both her Bachelor of Science in Psychology (Phi Beta Kappa) as well as her Master of Business Administration from the State University of New York at Albany. She was the 2020 recipient of Trailblazer Award by YWCA Yonkers, and was named Top Women in Business by Westchester Magazine. Ms. Riekert is a board member of the Phi Beta Kappa (PBK) New York Association, the first and oldest PBK Association.
Kevin R. Cummings, M.P.S., M.P.H. '00
Director of Web Communications
Kevin R. Cummings, M.P.S., M.P.H., oversees web communications and is responsible for providing useful, accessible and integrated information on the expansive site while maintaining a consistent institutional identity. In this role, Mr. Cummings develops communication strategies, policies and standards related to electronic interactions among NYMC’s affiliate hospitals, teaching affiliates, physicians and faculty, staff, students and the general public. In addition, Mr. Cummings serves on several NYMC committees including the Research Improvement Subcommittee; LCME Accreditation Resource Subcommittee, Library and Academic Support Committee, SOM Multiple Mini Interview (MMI) Committee and the Commencement Committee.
Mr. Cummings has a Bachelor of Science in Bacteriology and Health Sciences from Wagner College, a Master of Professional Studies in Health Services Administration from The New School, a Master of Public Health in General Public Health and an Advanced Certificate in Emergency Preparedness from New York Medical College. He joined NYMC in 1995 as director of research information and development in the Office of Research Administration prior to assuming the responsibilities of director of web communications in 2000.
Lorena Minnerly, M.A.
Lorena Minnerly joined the Office of Public Relations team in September 2017 as the Communications Coordinator for New York Medical College and the School of Health Sciences and Practice.
Public Information Editor
LoriAnn Perrault serves as the Public Information Editor for New York Medical College. Suggestions for story ideas are always welcome for InTouch Archive, the online newsletter of the New York Medical College community. Stories can be about research, curriculum or programs of study, unique or interesting personal achievements, growing trends or patient care with an academic angle. Please email your comments and inquiries to firstname.lastname@example.org.
Madlena Pesheva serves as the Project Manager for the Office of Public Relations, bringing several years of experience in marketing, event management, and administrative duties to the role. Prior to joining NYMC in 2015, Ms. Pesheva was the Marketing and Membership Associate for the YWCA White Plains & Central Westchester. Ms. Pesheva earned her bachelor's degree from the University of New Hampshire, with a dual major in International Affairs and Recreation Management and Policy, with a minor in Psychology.
Julio A. Rodriguez-Rentas, M.A.
Director of Communications
Julio A. Rodriguez-Rentas, M.A., manages the strategic development of NYMC.edu as well as integrated marketing initiatives for the department, both online and offline. With a Bachelor in Business Administration, a master's degree in media communication and as a professor of communications at the State University of New York (SUNY)–Westchester, Mr. Rodriguez-Rentas brings a 360◦ perspective to his role. Prior to NYMC, he was at Pace University where he served first as webmaster at Pace Law School before becoming Senior Courseware Designer for all campuses of the University. Mr. Rodriguez has previously taught at the graduate and undergraduate levels at Iona College (New Rochelle, NY), Western Connecticute State University (Danbury, CT) and at Pace University (New York City and Westchester).
Anthony Zurita joined New York Medical College in 2021 after nearly three years as a journalist for the USA TODAY Network New Jersey as a part of The Record newspaper, where he covered local news throughout northern New Jersey. Mr. Zurita earned a Bachelor’s Degree in Communications from Ramapo College of New Jersey.